Curl ClarityTM Shampoo

Remove the Dull. Bring On the Shine! At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

Cleansing Pudding⁺

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that help to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.

Coconut CoWash

You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.

This cowash is different from any other because it contains a special blend of natural ingredients that works to promote healthy hair growth from the follicular level.

Leave-In Conditioner

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable.

This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

Hydration ElationTM

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.

Curling Jelly

Great for wash & go styling. Produces hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Contains natural ingredients your hair loves and none of the ingredients it doesn't.

Twist Defining Cream

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.

Smoothing Gel

Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.

Moisture Milk

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.

All ingredients have been carefully selected to promote both the inner and outer beauty of your hair.

DoubleButterTM Cream

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I AmTM DoubleButterTM Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.

CocoShea Spray

Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine. And who doesn't adore Shea Butter? Both oils, however, can be a bit challenging to soften and work into the hair.

Now, via the wonders of submicron technology, a most beautiful blend of these rich emollients can now be sprayed on or easily massaged in. Oh, how special!